Search Engine Optimization Crash Course

featured image SEO, like any other technologies, are always changing. Practicing and studying to be the head of any kinds of the subject would take years to master, but once you encountered a good crash course, you will at least know some of the basics of the relevant subject. Search Engine Optimization is not actually the kind of profession for a lot of people. In fact, a lot of people go through their life without knowing how social media sorts their posts, or how Google determines what kind of results it would show you. Now on this article, we will tackle some of the basics of SEO or Search Engine Optimization.

About Search Engine Optimization

Search Engine Optimization is more commonly by its acronym, SEO. This is the art and science adjusting essential features of your contents, in order for it to gain a higher ranking in Google’s search results. Other kinds of search engines such as Internet Explorer, Firefox, Opera, and Yahoo are also affected, but since Google has the highest traffic than any other websites, we’ll only be focusing on it and a few basics of SEO. If you don’t have time to read an article, or want to know more about SEO, then you can watch Search Engine Optimization Crash Course on Youtube.

Two Main Categories of SEO Factors

SEO factors can be divided into 2 main categories, which are the Onsite and Offsite. The Onsite Factors is the kind of factor where you can freely control your site. And as for the Offsite Factors, these are the elements of other websites. You can influence some of the websites, but mostly they are more based on value or social. The main rule when it comes to using SEO is to keep from over-doing anything. Like for example, SEO requires keywords to make it easy for Google to place your article in the top rank, but if you have used too many keywords in one article, you will end up having keyword stuffing. Not only that, but Google might also mark your article as spam and we don’t want that to happen. Therefore, make sure to not over-do some things. Using 1 to2 keyword per content with a combination of great quality would be enough for your content to be on top authority and to bring consistent traffic to your website.

Onsite Factors

This factor for search engine optimization can also be a part of your site’s structure, or in your content.  
  • Links
  Linking your site to other websites, or linking it to other pages of your site is important in SEO. Linking from site to site, or from site to the page will pass some SEO value from and others.  
  • Meta Data
  This includes your content’s title and its description. This is what determines on what kind of introduction or text will appear in Google’s search results.  
  • Other Site Structure Elements
  Site elements are the proper use of bold, header tags, italics, and other formats that fall under the user experiences. The more your site has an unusual design, the more it would make it harder for users to navigate your content, and the lower your SEO’s value would be.

Offsite Factors

As for the offsite factors, these are the links that you have included in your content. This is also one of the site’s ways on ranking your content. The value will come from different factors, this includes the links position in the page, the page’s quality, and the connection of the 2 linked posts.


All that is written in this article are just SEO’s basic of the basics, which is to help you learn a bit about how SEO works in the world of businesses and technologies. If you want to learn more about the benefits of using SEO, you should consider enrolling in an online SEO course. There are a lot of online classes available on the internet.


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